The name Game Theorem is derived from game theory, a branch of applied mathematics which attempts to mathematically capture behaviour in strategic situations, or games, in which one’s success in making choices depends on the choices of others. In zero-sum games, one wins at the expense of another. In contrast, and notwithstanding the relevance to our technology platforms, our name reflects our commitment to achieving shared success with our customers and the user community, specifically a non-zero-sum game in which all participants win.