Gaming is the start of the younger generation’s relationship with technology. The gaming industry has already outgrown the movie industry. Significant growth opportunity remains in the gaming segment of entertainment content where Next Generation Network Gaming drives revenues through time-on-the-network. This would include:
- Complex single player games, which are either extremely content-rich or require the continuous-updating of external information for relevance or involvement. This would include arcade-style games through to popular casual games such as slots or blackjack.
- Multiplayer games, in peer-to-peer or client-server architectures, offering simulated reality such as role play, arcade or social games such as poker, in entertaining, real time environments.
- Location based games, which can merge elements of the real and virtual worlds and where the gaming application is interactively aware of the physical locations of the player.
- Augmented reality games, which can enhance the player’s surrounding with computer-generated content in real time through a head-mounted display connected to a mobile device.